"Nian Gao" is popular food during Chinese New Year. It is considered good luck to eat "Nian Gao" during this time, because "Nian Gao" means "higher year" in chinese. The Chinese word "Nian" means "sticky", is identical in sound to "year", and the word "Gao", meaning "cake" is identical in sound to "high". As such, eating "Nian Gao" has the symbolism of raising oneself higher in each coming year.